The Novella Place Approach

Step One

Discovery

Fill out the contact form so I can learn about your business and your goals, I’ll do some initial research and then we’ll jump on a call to get to know each other. We’ll speak about your business, your product, target audience, and what you’re wanting to achieve by working together.

Step Two

Proposal + Strategy

I send through a proposal, contract, and invoice for a deposit to lock in the work. Once the signed contract and payment has been received I get to work, beginning with thoroughly analysing your current strategy, what’s working and what’s not. Including your competitors and your business, as well as a deep dive into SEO keywords. From this, I’ll design a personalised strategy tailored to your business goals.

Step Three

Execution

I build out and implement said strategy, including providing guidance around ad creative to be supplied by you. I then monitor the progress, making adjustments to search terms, audience targeting, bids, placements, and creatives as often as necessary to ensure you’re getting the most bang for your buck.

I continue to analyse, optimise and test each week, scaling budget where necessary in order to smash your business goals. You’ll a mid-month results email and easy-to-digest monthly reports pulling key learnings that we can bring into the next month.